Search Engine Marketing

Search Engine Marketing

Sint-Michielswarande 30a, 1040 Etterbeek, or remote

the training

Goals of this course:

In this course, we’ll guide you through the search engine landscape and show you how to drive more traffic to your website using SEO and SEA.


Learn the art of conducting keyword research, improving your website’s search engine rankings, and discover the best practices for running a successful Google Ads campaign.

Is this course right for me?

Do you want to get a better understanding of what your agency is talking about during your monthly meetings? Perfect!


This Search Engine Marketing training is designed for marketers, communication managers, and entrepreneurs who want to master the fundamentals of both SEO and SEA.


What will I learn during this training?

1.  Intro to the search engine landscape today

2.  Understanding search intent

  • What is search intent?
  • Types of search intent

3. The role of seo and sea

  • Paid vs. organic search in the marketing funnel
  • Combining the power of SEO & SEA
  • Common misconcpetions about SEO & SEA

4. Keyword research

  • How to do keyword research?
  • How to do competitive analysis?

5. SEA Basics

  • How does SEA work?
  • Google Ads account & campaign organization
  • Keyword match types & audiences in Google Ads
  • Types of ads & ad extensions 
  • Optimizing Google Ads campaigns for beginners

6.  SEO Basics

  • How does SEO work?
  • SEO workflow
  • On-page SEO: How to optimize your website’s pages?
  • How to optimize your website structure for SEO? 
  • Robots.txt & sitemaps: How to help Google crawl your website?
  • Introduction to linkbuilding
  • Tracking SEO performance

Practical information

Price : 

360€ + VAT

Duration : 

9 a.m. – 1 p.m.

Location : 

Sint-Michielswarande 30a, 1040 Etterbeek



The team at Izoard is very knowledgeable in their field. You can feel that they know what they’re talking about and they always find creative solutions to reach your goals



Izoard helped us set up an interlinked SEA (Google Ads) and SEO strategy, configured our Google Analytics account with clear and measurable goals, and created an online reporting module. We received quick, to-the-point and hands-on feedback, incl. short workshops on topical issues.



Search Engine Marketing (EN)

Sint-Michielswarande 30a, 1040 Etterbeek

360 + TVA 




    Contact information