Izoard

BPI Real Estate
/

Attracting property buyers to Erasmus Gardens Park

Client

Mission

Lead generation

Year

2022

Duration

24
Multi-channel digital strategy to generate property leads.

The project

Erasmus Gardens PARK is a new property development project in Brussels by property developer BPI Real Estate.

The BPI Real Estate team wanted to raise awareness for the project through offline and online marketing, with the ultimate aim of generating appointments for their sales team.

The strategy

Using our “Demand Creation” approach, our studio created a series of video clips highlighting the advantages of the PARK project. Namely the eco-design and low energy consumption of the flats. These video clips, shot in vertical format for social media, enabled us to launch effective activation campaigns on Instagram, Facebook and Youtube.

We also developed a ‘Demand Capture’ strategy that enabled us to reach people looking to buy or invest, using Google Ads campaigns.

The results

50 à 70

leads generated each month

+200%

in traffic to the website

+50%

in searches related to the project

Do you also have a project?

Book a strategy session