Double the number of order while reducing the cost of customer acquisition
The project
Mazoutvoordeel.be, a fuel retailer, called on Izoard to maximise search results with their Google Ads.
The company wanted to find a solution to capture the seasonal peaks in fuel oil orders while keeping the cost per purchase as low as possible.
The strategy
We decided to work with what we call a ‘rolling budget’. This allows us to capture the big fluctuations in search volume linked to fuel prices.
Without being limited by a fixed daily budget, we capitalise on busy days by capturing the majority of search traffic and reducing investment on slow days.
The results
+100%
leads generated
-20%
in acquisition cost
+100%
volume captured