The project
Les promenades d’Uccle by Besix Red and Matexi is a property development in the heart of Brussels. The houses, flats and penthouses offer genuine contemporary living comfort combined with top-of-the-range energy performance.
Izoard has been commissioned to help the Besix Red and Matexi marketing teams boost the performance of their digital campaigns.
The strategy
The key to success was not to invest more budget but to improve performance optimisation. We decided to add more micro conversions that we could measure on the site, such as downloading .pdf maps and launching the virtual tour.
This data fed into the Facebook and Google algorithms, enabling them to perform much better within the same initial budget.
The results
+100%
additional leads generated
3 mois
of intensive optimisations
0€
extra media budget