Optimising Google Ads campaigns for B2B leads.
The project
HybridCard by Modalizy is a hybrid mobility card that allows you to fill up with fuel or electricity at most Belgian fuel stations with just one card.
The Hybridcard marketing team wanted to increase their volume of B2B leads with Google Ads campaigns to achieve their business objectives.
The strategy
We were faced with a dilemma. A person searching for “Fuel card” could be either an individual or a professional. So we ‘taught’ Google Ads to recognise these two types of users by optimising our campaigns for B2B conversions.
While maintaining a stable cost per lead, in 6 months of optimising Google Ads campaigns we were able to triple the volume of B2B leads for the Hybridcard.
The results
x3
leads generated
0%
increase in acquisition cost
+200%
B2B traffic to the website