Hands-on Google Analytics 4 training<\/span><\/h1><\/div>Location: Brussels<\/span> | Duration: 1 day<\/span> | Price: \u20ac399 excl. VAT per person<\/span><\/div><\/div> ![\"Click](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/a><\/p>\n<\/div>Book my spot<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div>Objectives of the Google Analytics 4 Training<\/h2><\/div>With practical examples and tips, we\u2019ll show you how to make the most of Google Analytics 4<\/strong> to grow your business and expand your activities.<\/p>\nThroughout the training, you\u2019ll learn to better understand your website visitors\u2019 behavior and measure the results of your online marketing campaigns. You\u2019ll also have the opportunity to set up your own GA4 account, including custom events and reports.<\/strong><\/p>\n<\/div>Contact C\u00e9dric<\/span><\/a><\/div><\/div><\/div>![](\"https:\/\/izoard.be\/wp-content\/uploads\/2024\/09\/formation-google-analytics-4.png\" "\\"formation-google-analytics-4\\"")
<\/span><\/div>Your GA4 coach: C\u00e9dric Frappart<\/div>\n<\/div><\/div><\/div>![](\"https:\/\/izoard.be\/wp-content\/uploads\/2024\/11\/software-template-card-2-1.png\" "\\"formation")
<\/span><\/div><\/div><\/div>The GA4 training is ideal for:<\/p><\/div>
\n\n- Marketing Manager<\/span><\/strong><\/li>\n
- Communication Manager<\/span><\/strong><\/li>\n
- Entrepreneurs & CEO<\/span><\/strong><\/li>\n
- B2C, B2B, E-commerce<\/span><\/strong><\/li>\n<\/ul>\n<\/div>\nThrough our in-person, remote, or online training sessions, you\u2019ll master the key concepts of Google Analytics 4<\/strong> and learn to use this powerful tool to enhance your digital marketing strategy, gain clear insights into your campaign results, and elevate your data analysis skills to the next level.<\/strong><\/div>\n<\/div>Contact C\u00e9dric<\/span><\/a><\/div><\/div><\/div><\/div><\/div>Izoard Academy students<\/span><\/div><\/div>
<\/a><\/p>\n<\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27122%27%20viewBox%3D%270%200%201000%20122%27%3E%3Crect%20width%3D%271000%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"academy_website_logo_client\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Created by technical experts. Simplified for humans.<\/div><\/div>What you will learn<\/span> during the GA4 training<\/h3><\/div><\/div><\/div>Introduction to GA4 | 1h<\/span><\/h4><\/div>1.1 Evolution of Google Analytics
\n1.2 How Analytics Tools Work
\n1.3 Cookies, Adblockers, Cookie Banners, iOS, Consent, and GDPR
\n1.4 View Web Trackers with Omnibug<\/p>\n
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Set up GA4 like a pro | 3h<\/span><\/h4><\/div>2.1 Create a GA4 Account and Property
\n2.2 Create a GA4 Data Stream + Automatic Event
\n2.3 Connect GA4 with Search Console
\n2.4 Connect GA4 with Google Ads
\n2.5 Create an Event in GA4
\n2.6 Create Events with Google Tag Manager
\n2.7 Create Audiences in GA4
\n2.8 Create Conversions in GA4
\n2.9 Install Libraries<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Visualize Your Analytics Data | 3h<\/span><\/h4><\/div>3.1 The Different GA4 Reports
\n3.2 Users, Sessions, and Web Traffic
\n3.3 View Your Best Pages and Content
\n3.4 View Your Conversion Goals
\n3.5 Analyze Your Traffic Sources
\n3.6 Methods for Analyzing Data with Google Analytics
\n3.7 Create Custom Reports
\n3.8 Advanced Use for Digital Marketing
\n3.9 Learn Best Practices to Optimize Reports<\/div>\n<\/div><\/div><\/div>Extra Tools for GA4 | 1h<\/span><\/h4><\/div>4.1 Google Tag Manager
\n4.2 Google Datastudio (Looker Studio)
\n4.3 Cookie Bot and other CMPs
\n4.4 Server-side tracking with Stape.io<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
<\/a><\/div><\/div>Experienced Google Analytics Trainers<\/p><\/h5><\/div>
Our experienced trainer will guide you step by step through the learning process of Google Analytics 4, showing you how to use custom dimensions and metrics, understand your users and events, and gain valuable insights into your audience and advertising campaigns.<\/p>\n<\/div><\/div><\/div>
<\/a><\/div><\/div><\/div><\/div><\/div>
With practical examples and tips, we\u2019ll show you how to make the most of Google Analytics 4<\/strong> to grow your business and expand your activities.<\/p>\n Throughout the training, you\u2019ll learn to better understand your website visitors\u2019 behavior and measure the results of your online marketing campaigns. You\u2019ll also have the opportunity to set up your own GA4 account, including custom events and reports.<\/strong><\/p>\n<\/div> The GA4 training is ideal for:<\/p><\/div> 1.1 Evolution of Google Analytics <\/p>\n <\/p>\n<\/div><\/div><\/div> 2.1 Create a GA4 Account and Property 4.1 Google Tag Manager Experienced Google Analytics Trainers<\/p><\/h5><\/div> Our experienced trainer will guide you step by step through the learning process of Google Analytics 4, showing you how to use custom dimensions and metrics, understand your users and events, and gain valuable insights into your audience and advertising campaigns.<\/p>\n<\/div><\/div><\/div> <\/a><\/p>\n<\/div>
Objectives of the Google Analytics 4 Training<\/h2><\/div>
<\/span><\/div><\/span><\/div><\/div><\/div>\n
<\/a><\/p>\n<\/div>
![](\"https:\/\/izoard.be\/wp-content\/uploads\/2024\/02\/academy_website_logo_client-1.png\" "\\"academy_website_logo_client\\""){kind=logo}
What you will learn<\/span> during the GA4 training<\/h3><\/div><\/div><\/div>
Introduction to GA4 | 1h<\/span><\/h4><\/div>
\n1.2 How Analytics Tools Work
\n1.3 Cookies, Adblockers, Cookie Banners, iOS, Consent, and GDPR
\n1.4 View Web Trackers with Omnibug<\/p>\nSet up GA4 like a pro | 3h<\/span><\/h4><\/div>
\n2.2 Create a GA4 Data Stream + Automatic Event
\n2.3 Connect GA4 with Search Console
\n2.4 Connect GA4 with Google Ads
\n2.5 Create an Event in GA4
\n2.6 Create Events with Google Tag Manager
\n2.7 Create Audiences in GA4
\n2.8 Create Conversions in GA4
\n2.9 Install Libraries<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Visualize Your Analytics Data | 3h<\/span><\/h4><\/div>
\n3.2 Users, Sessions, and Web Traffic
\n3.3 View Your Best Pages and Content
\n3.4 View Your Conversion Goals
\n3.5 Analyze Your Traffic Sources
\n3.6 Methods for Analyzing Data with Google Analytics
\n3.7 Create Custom Reports
\n3.8 Advanced Use for Digital Marketing
\n3.9 Learn Best Practices to Optimize Reports<\/div>\n<\/div><\/div><\/div>Extra Tools for GA4 | 1h<\/span><\/h4><\/div>
\n4.2 Google Datastudio (Looker Studio)
\n4.3 Cookie Bot and other CMPs
\n4.4 Server-side tracking with Stape.io<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>