Kidywolf is a leading Belgian kids toys brand. Their products aim to keep children busy and entertained. Kidywolf wants to encourage their physical, mental, social and emotional development.
With a very strong retail/offline position in the belgian and french market, Kidywolf’s team came to Izoard at the end of Q3 2021 with a clear goal. Skyrocket their online sales for their new online store to capitalize on the Q4/End of year 2021 period.
We had to jumpstart the campaigns from scratch. No audience, no online client base, un-optimized website and amazon listings unavailable. As if it was not enough, a crazy online competition both from competitors and online resellers of Kidywolf products. You speak about a rough start.
Nonetheless, thanks to a great collaboration with Kidywolf creative team, a lot of catchy and efficient creatives were produced. That allowed us to do a lot of ad testing and find the best creatives that resonate to our target audience and blast on social media.
We leverage the power of paid social ads to put the brand and products in front of our target audience. A lot of awareness was built during October until mid November before activating killing retargeting campaign to convert users into buyers from mid November to December.
• Capture with amazon ads and google search/shopping ads the demand recently created.