In this course, we’ll guide you through the search engine landscape and show you how to drive more traffic to your website using SEO and SEA.
Learn the art of conducting keyword research, improving your website’s search engine rankings, and discover the best practices for running a successful Google Ads campaign.
Do you want to get a better understanding of what your agency is talking about during your monthly meetings? Do you want to improve the performance of your own campaigns? That training is made for you.
This Search Engine Marketing training is designed for marketers, communication managers, and entrepreneurs who want to master the fundamentals of both SEO and SEA.
1. The search engine landscape today
2. Understanding search intent
3. The role of SEO and SEA
4. KEYWORD RESEARCH
5. SEA BASICS
6. SEO BASICS
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The team at Izoard is very knowledgeable in their field. You can feel that they know what they’re talking about and they always find creative solutions to reach your goals.
BPI Real Estate
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Izoard helped us set up an interlinked SEA (Google Ads) and SEO strategy, configured our Google Analytics account with clear and measurable goals, and created an online reporting module. We received quick, to-the-point and hands-on feedback, incl. short workshops on topical issues.
VUB