HybridCard by Modalizy is a hybrid mobility card that allows you to fill up with fuel or electricity at most Belgian fuel stations with just one card.
The Hybridcard marketing team wanted to increase their volume of B2B leads with Google Ads campaigns to achieve their business objectives.
We were faced with a dilemma. A person searching for “Fuel card” could be either an individual or a professional. So we ‘taught’ Google Ads to recognise these two types of users by optimising our campaigns for B2B conversions.
While maintaining a stable cost per lead, in 6 months of optimising Google Ads campaigns we were able to triple the volume of B2B leads for the Hybridcard.
increase in acquisition cost
B2B traffic to the website
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