The project
HybridCard by Modalizy is a hybrid mobility card that allows you to fill up with fuel or electricity at most Belgian fuel stations with just one card.
The Hybridcard marketing team wanted to increase their volume of leads in the very competitive market of “fuel cards”.
The strategy
Our studio crafted creative assets illustrating the challenges encountered by fleet managers and how HybridCard provided solutions to address these issues.
This initiative enabled us to initiate ‘demand creation’ campaigns on LinkedIn and Meta, capturing contact information from potential prospects.
Simultaneously, we implemented a ‘demand capture’ strategy utilizing Google Search Ads to direct users actively seeking “fuel card” solutions for themselves or their organizations to our website.
To evaluate the effectiveness of our campaigns, we integrated a measurement solution that incorporates Piwik Pro analytics and CRM connectivity, facilitating the monitoring and optimization of campaign performance.
The results
x3
leads generated
0%
increase in acquisition cost
+200%
website traffic