Izoard

Google search ads masterclass

Google search ads training for marketers and entrepreneurs.
We’ll also show you how to effectively setup and optimize your campaigns for more business growth.

📅   04/03/2024
⏱️   9 a.m. – 1 p.m.
📍   Sint-Michielswarande 30a, 1040 Etterbeek
💰   360€ htva per person
🗣️   French
🏆   Beginner

Goals of this course :

In this course, we’ll teach you how to set up successful Google Ads campaigns from scratch, all by yourself.

 

Through practical exercises and real-world examples, you will learn to conduct keyword research, structure your campaigns and craft compelling ad copy.

 

We’ll also show you how to effectively optimize your campaigns afterwards for more business growth.

Is this training right for me?

Are you interested in trying your hand at advertising on Google Ads? Excellent!

 

This course is designed for marketers, communication managers, and business owners who want to independently launch SEA campaigns quickly, without the need to rely on their agency for every step.

Your trainer: Alexandre Massart

WHAT WILL I LEARN DURING THIS GOOGLE ADS TRAINING?

1. INTRODUCTION TO THE SEARCH ENGINE LANDSCAPE TODAY

2.  UNDERSTANDING SEARCH INTENT

  • What is search intent?
  • Types of search intent (incl. examples)

3.  THE ROLE OF SEO & SEA

  • Paid vs. organic search in the marketing funnel
  • Combining the power of SEO & SEA

4.  KEYWORD RESEARCH

  • How to do keyword research?
  • How to do competitive analysis? 

5.  GOOGLE SEARCH ADS BASICS

  • How does SEA work?
  • Google Ads account & campaign organization
  • Frequent mistakes to avoid when setting up a campaign
  • Keyword match types & audiences in Google Ads
  • What are the different types of ads & extensions?
 

6.  HANDS-ON EXERCISES

What clients say about us.

,,

A transparent and constructive collaboration based on frequent exchanges, close monitoring and flexibility, enabling us to optimise our media plans and meet our needs as effectively as possible.

BPI Real Estate

,,

I clearly enjoyed most the business-oriented approach, Izoard member are very strategic in their approach to grow a business and helped us do just that.

VS Boxing club