THE ART OF ADVERTISING ON SOCIAL MEDIA
Social media training for marketers and entrepreneurs.
Learn how to create a successful campaign and effectively optimize it afterwards.
⏱️ 9 a.m. – 1 p.m.
📍 Sint-Michielswarande 30a, 1040 Etterbeek
💰 360€ htva per person
🗣️ French
🏆 Beginner
Goals of this course :
In this training course, we will introduce you to various social media advertising platforms, including Facebook/Instagram, LinkedIn, and TikTok.
Through practical exercises and real-world examples, you will learn how to create a successful campaign and effectively optimize it afterwards.
Is this training right for me?
Are you interested in trying your hand at advertising on Facebook, Instagram, LinkedIn, and/or TikTok? Excellent!
This course is designed for marketers, communication managers, and business owners who want to independently launch social media campaigns quickly, without the need to rely on their agency for every step.
Your trainer: Alexandre Massart
WHAT WILL I LEARN DURING THIS SOCIAL MEDIA ADVERTISING TRAINING?
1. INTRODUCTION TO SOCIAL MEDIA ADVERTISING
- Why social media?
- Trends in social media use
2. FACEBOOK/INSTAGRAM
- How to manage your Facebook Business Manager
- Setting up the Facebook Pixel
- How does the Facebook algorithm work?
- Creating campaigns in the Facebook Ads Manager
- Optimizing campaigns in the Facebook Ads Manager
- How to measure success?
3. LINKEDIN
- The history of Google Analytics
- Setting up a GA4 property
- Exploring the Google Analytics 4 interface
- Making Google Analytics 4 fit your needs
4. INTRODUCTION TO OTHER SOCIAL MEDIA PLATFORMS
- X – Twitter
- TikTok
- Snapchat
- BeReal
5. HANDS-ON EXERCISES
What clients say about us.
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A transparent and constructive collaboration based on frequent exchanges, close monitoring and flexibility, enabling us to optimise our media plans and meet our needs as effectively as possible.
BPI Real Estate
,,
I clearly enjoyed most the business-oriented approach, Izoard member are very strategic in their approach to grow a business and helped us do just that.
VS Boxing club
