Objectives of the Google Ads training:
With over 90% of the search engine market share, Google Ads allows you to reach your potential customers at the right time and in the right place.
Here’s what you will gain with our training:
- Increased visibility: Position your business at the top of Google search results.
- Measurable results: Track your campaign performance in real-time.
- Precise targeting: Reach the right audience with the right keywords.
This training will help you leverage Google Ads to boost your online presence and drive more qualified traffic to your business.
The Google Ads Training is ideal for:
- Marketing Manager
- Communication Manager
- Entrepreneurs & CEO
- B2C, B2B, E-commerce
Whether you’re a beginner or already familiar with Google Ads, this training is designed for anyone who wants to:
- Attract more customers through paid campaigns.
- Enhance their digital strategy to maximize their advertising budget.
- Acquire practical skills that can be immediately applied.
Our course will equip you with the knowledge and tools to optimize your Google Ads campaigns and achieve measurable business results.
What will you learn during the Google Ads course?
Understand Google Ads basics | 1h
Before creating campaigns, it’s crucial to understand how Google Ads works and its different formats. We will cover:
- The basics of paid search advertising.
- The structure of a Google Ads ad (Headline, description, sitelinks, etc.).
- How the bidding system works.
Keyword Research and Selection | 2h
The key to a successful campaign lies in thorough keyword research. You will learn how to:
- Identify relevant keywords for your business.
- Use tools like Google Keyword Planner for detailed analysis.
- Use AI tools like Gemini or ChatGPT to optimize keyword research.
Creation and Structuring of Campaigns | 3h
A well-organized campaign is essential for optimizing your budget and performance. We will guide you through:
- Structuring campaigns and ad groups
- Writing compelling ad copy
- Using ad extensions to enhance your results
Ongoing performance optimization | 2h
Launching a campaign is great, but optimizing it to maximize its impact is even better. In this module, you will learn how to:
- Analyze results using KPIs (clicks, conversion rate, cost per click, etc.)
- Adjust bids and budgets to improve performance
- Test different ad variations (A/B testing)
A 100% practical approach focused on results.
Our training is not just a theoretical course. You will work on a real project and benefit from practical exercises to apply your knowledge from day one.
Our strengths:
- Experienced trainers: Digital marketing experts who will share their best practices with you.
- Clear and regularly updated course materials.
- Personalized support: Ask your questions and receive advice tailored to your needs.