Objectives of the Google Analytics 4 Training
With practical examples and tips, we’ll show you how to make the most of Google Analytics 4 to grow your business and expand your activities.
Throughout the training, you’ll learn to better understand your website visitors’ behavior and measure the results of your online marketing campaigns. You’ll also have the opportunity to set up your own GA4 account, including custom events and reports.
The GA4 training is ideal for:
- Marketing Manager
- Communication Manager
- Entrepreneurs & CEO
- B2C, B2B, E-commerce
What you will learn during the GA4 training
Introduction to GA4 | 1h
1.1 Evolution of Google Analytics
1.2 How Analytics Tools Work
1.3 Cookies, Adblockers, Cookie Banners, iOS, Consent, and GDPR
1.4 View Web Trackers with Omnibug
Set up GA4 like a pro | 3h
2.1 Create a GA4 Account and Property
2.2 Create a GA4 Data Stream + Automatic Event
2.3 Connect GA4 with Search Console
2.4 Connect GA4 with Google Ads
2.5 Create an Event in GA4
2.6 Create Events with Google Tag Manager
2.7 Create Audiences in GA4
2.8 Create Conversions in GA4
2.9 Install Libraries
Visualize Your Analytics Data | 3h
3.2 Users, Sessions, and Web Traffic
3.3 View Your Best Pages and Content
3.4 View Your Conversion Goals
3.5 Analyze Your Traffic Sources
3.6 Methods for Analyzing Data with Google Analytics
3.7 Create Custom Reports
3.8 Advanced Use for Digital Marketing
3.9 Learn Best Practices to Optimize Reports
Extra Tools for GA4 | 1h
4.1 Google Tag Manager
4.2 Google Datastudio (Looker Studio)
4.3 Cookie Bot and other CMPs
4.4 Server-side tracking with Stape.io
Experienced Google Analytics Trainers
Our experienced trainer will guide you step by step through the learning process of Google Analytics 4, showing you how to use custom dimensions and metrics, understand your users and events, and gain valuable insights into your audience and advertising campaigns.