Long sales cycles, strict rules and a product you can't see, insurance marketing demands discipline. We deliver qualified leads, compliance-proof, measured into the CRM.
In insurance it's not the volume of clicks that counts but the quality of the appointment, a lead the adviser is glad to call and who actually signs.
An insurance decision takes weeks and passes through several hands. A campaign steered on the last click chases cheap forms instead of signing customers. We link Google Ads, Meta Ads and LinkedIn to your CRM and optimise on SQLs.
For brokers and group insurance we use LinkedIn to reach exactly the right profiles, function, sector, company size, instead of the whole internet.
| Channel | Requests | Meetings | Policies |
|---|---|---|---|
| Google Ads | 420 | 180 | 58 |
| Meta Ads | 890 | 210 | 31 |
| LinkedIn Ads | 260 | 120 | 34 |
Insurance is a regulated world: claims, disclaimers and privacy must be right. We build campaigns and landing pages that are compliance-proof, with measurement that is GDPR-compliant via server-side analytics and consent mode.
So you combine growth with peace of mind: returns that hold up and a measurement setup that passes the audit. Every quarter the numbers on the table, in leads and pipeline.
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Capture intent on product, cover and region, with SQL measurement.
More → 02Group and B2B insurance by function and company.
More → 03Reach and remarketing for consumer products.
More → 04GDPR-compliant, server-side measurement into the CRM.
More → 05Found on the questions people use to look for insurance.
More → 06Complex cover explained clearly in short video.
More →Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
Yes, for both, and for group insurance in B2B. For insurers we build campaigns on product, cover and region with SQL measurement into the CRM. For brokers and group insurance we use LinkedIn to reach exactly the right profiles by function, sector and company size, instead of the whole internet. Same measurement discipline, different channel.
Claims, disclaimers and privacy must be right in a regulated sector. We build ads and landing pages with the mandatory wording built in from the start, so your compliance officer can check them before they go live instead of correcting afterwards. Measurement is GDPR-compliant through server-side analytics and consent mode: without consent, nothing leaves. Growth, plus a measurement setup that passes the audit.
An insurance decision takes weeks and passes through several hands. So we don't steer on the form but on the appointment and the signed policy. We link Google Ads, Meta Ads and LinkedIn to your CRM and feed offline conversions back to the campaign: which channel delivered requests that actually became meetings and policies? That is what we optimise on, weekly.
It depends on the product. Google Ads captures intent on product, cover and region: whoever searches wants to compare. Meta Ads works for reach and remarketing on consumer products. LinkedIn is the channel for group and B2B insurance by function and company. SEO & GEO makes sure you are found on the questions people use to look for insurance, including in AI answers.