Digital billboards with the measurability of online. We buy DOOH programmatically and bill on reach and uplift, out-of-home that proves itself, not just turns heads.
Out-of-home with the measurability of online. As a DOOH agency we buy digital billboards programmatically and bill on reach and uplift, not on a fixed rate.
DOOH (Digital Out-of-Home) are the digital screens in public space: billboards along roads, screens in stations and shopping streets. Classic outdoor was a world of long lead times and large minimums, with a printed poster that said the same thing to everyone for a fortnight.
Programmatic DOOH changed that. It is bought through a DSP like any other channel, often with no minimum spend at all and live the same day. The creative reacts to live data, and you can hold a region out as a control group to measure what the screens actually did. Outdoor became performance marketing, with placements you cannot buy anywhere else.
| What you get | Classic OOH | Programmatic DOOH |
|---|---|---|
| Minimum spend | €10.000 | €0 |
| Lead time | 3 weeks | Same day |
| Dynamic creative | No | Yes |
| Geo A/B test | No | Yes |
The channel's strength is dynamic creative: messages that react to time, weather, stock or a live score, so the right message appears at the right moment and place. Our studio makes that creative for a glance of a few seconds.
And because we run DOOH through the same DSP as programmatic display, we can retarget the mobile audience exposed to a screen, one story, from street to screen.
| When | The screen shows | Plays |
|---|---|---|
| Rain | The indoor shot | 42× |
| Over 25° | The terrace | 26× |
| Stock < 5 | “Last ones” | 18× |
| Stock = 0 | Nothing at all | 0× |
A billboard seems unmeasurable, but with geo-experiments and search lift we compare regions with and without exposure and read the difference in search volume, visits or sales. Out-of-home becomes as testable as online.
Because Izoard is part of ClickTrust Group and has creative, media and data under one roof, we tie performance DOOH to your online funnel. You get the uplift on the table, not a vague reach figure.
Screens booked through the DSP, by moment and location. No fixed weekly rate but impressions on the right audience, just like online.
Messages that react to weather, time, stock or a live score. Relevant at the right moment, in the right place.
Geo-experiments and search lift reveal what the screen really did. Mobile retargeting of those exposed, street to screen.
Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
We choose screens on audience and context, not prestige. A geo setup with test and control regions is ready from the start.
Campaign via the DSP, with triggers and caps. Creative from our studio, built for a glance of a few seconds.
We read the uplift and tie DOOH to your online funnel. What works scales; what doesn't, stops.
DOOH (Digital Out-of-Home) are digital screens in public space, billboards, stations, shopping streets. Performance-based means we buy them programmatically and bill on measurable reach and uplift, not on a fixed weekly rate.
Through geo-experiments and brand or search lift: we compare regions with and without DOOH exposure and measure the difference in search volume, site visits or sales. Out-of-home becomes as testable as online.
Yes. We run DOOH through the same DSP as programmatic display and retarget the mobile audience exposed to a screen. One story, from street to screen.
Absolutely. We let creatives react to context, time, weather, stock or a live score, so the message is relevant at the right moment and place.
One buying layer across all DSPs: DV360, The Trade Desk, Amazon DSP.
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