Reach at scale without losing control. We buy programmatic across DV360, The Trade Desk and Amazon DSP, one buying layer, with control over brand safety, fraud and frequency.
Reach at scale without losing control. As a programmatic agency we buy across all DSPs, DV360, The Trade Desk and Amazon DSP, with grip on brand safety, fraud and frequency.
Programmatic advertising is the automated buying of ad space: a bid placed per impression, in milliseconds, on the right person in the right context. Not every impression is worth the same, and the price per thousand says less about that than you would think.
Inventory bought through guaranteed deals costs about twice the CPM of the open exchange and lands in view more than twice as often. Per impression that was actually seen, the expensive route is the cheaper one. We work platform-agnostic across DV360, The Trade Desk and Amazon DSP, so the seat follows the inventory instead of the other way round.
| Route | Budget | Viewable | CPM |
|---|---|---|---|
| Open exchange | 22% | 41% | €2,10 |
| Guaranteed | 78% | 89% | €4,00 |
Many of the placements a brand actually asks for cannot be bought in an auction at all. A home page take-over on a national news title, the pre-roll on a broadcaster’s player, the break in connected TV: publishers keep those out of the open exchange because they sell them for more directly. On the Google Display Network you will not find them.
A Programmatic Guaranteed deal is exactly that direct booking, executed through the platform: agreed volume, agreed price, named publisher, no auction. Because it runs in the same DSP as everything else, one frequency cap still covers all of your buying. That layer carries every format and screen, display, online video, native, audio and connected TV, on first-party data and contextual signals, with pre-bid verification (IAS or DoubleVerify) applied throughout.
| Premium placement | Google Display | Via deal |
|---|---|---|
| Home page take-over | No | Yes |
| In-article banner | Yes | Yes |
The difference between impressive reports and real returns is measurement. We steer on viewability and valid traffic instead of raw impressions, and prove contribution with incrementality tests, not last-click. Poor placements are cut, scalable segments get the budget.
Because Izoard is part of ClickTrust Group, trading experience sits on every account, and you keep ownership of the seats and the data. We tie programmatic display and DOOH to your broader media mix.
One strategy across all formats and screens, from high-impact display to online video and native, driven by your goal per stage.
First-party data, contextual and curated PMP deals. No blind open-web spray, but inventory you can account for.
Pre-bid verification, frequency caps and incrementality tests. We report viewability and valid traffic, not just impressions.
Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
We translate your goal into funnel stages, audiences and the right DSP. Curated deals first, open web only where it pays off.
Campaigns set up with pre-bid verification, caps and creative rotation. Brand safety is on before the first euro runs.
We measure uplift, not last-click. Poor placements out, scalable segments in, adjusted weekly.
The automated buying of ad space (display, video, native, audio) through a DSP. In milliseconds a bid is placed per impression on the right person in the right context, at scale, across thousands of sites and apps.
We work platform-agnostic across the major DSPs, Google DV360, The Trade Desk and Amazon DSP, and pick the right one per goal. You keep ownership of the seats and the data.
With pre-bid verification (IAS/DoubleVerify), curated inventory, allow- and blocklists and strict frequency caps. We report viewability and valid traffic transparently, not just impressions.
Yes, if sharply scoped. We start with clear audiences and deals rather than the whole open web, so even a limited budget returns measurably.
Digital billboards, bought programmatically and billed on uplift.
More → 02Facebook and Instagram advertising with hooks that stick.
More → 03Search, Shopping and PMax. Every euro accounted for, adjusted weekly.
More → 04GA4, server-side tagging and attribution. One truth in the numbers.
More → 05AI-native creative studio: scroll-stopping video ads, generated in days.
More → 06Google + Meta Ads for SMEs. €500 per month, all inclusive.
More →