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What Google Ads, SEO and GEO, websites, tracking, social ads and AI video cost, how they work and what they deliver. Written by the team that works with them every day, with sources and dates.
What is Performance Max? How the campaign works, what you do and don't control, which reports to read and when you are better off not starting with it (yet).
Google Ads · 5 minRead →How your website shapes your Quality Score and cost per lead in Google Ads: the landing page in Google's rating, speed, conversion and what you should measure.
Google Ads · 5 minRead →Transferring your Google Ads account or switching agencies: who owns it, which access to grant, who pays and what to settle before you cancel.
Google Ads · 5 minRead →How to set up a Google Shopping campaign for your online store: Merchant Center, product feed, Standard Shopping or Performance Max, budget and costly mistakes.
Google Ads · 5 minRead →How much does Google Ads cost in Belgium? Cost per click by sector with sources, the minimum budget you need, what management costs and a worked example.
Google Ads · 6 minRead →Does Google Ads work for your SME? A five-question test, which budget and which campaign to start with, what to expect month by month and the costly mistakes.
Google Ads · 5 minRead →What Quality Score in Google Ads measures, why it is not an auction factor, how ad quality does affect your cost per click and what you can improve in practice.
Google Ads · 5 minRead →Do you need an llms.txt to appear in ChatGPT or Google AI? What Google, OpenAI and the inventor himself say, and which structured data does make sense.
SEO & GEO · 6 minRead →How we put SEO recommendations live in WordPress via MCP: which route fits which version, how to set it up safely and where the CMS remains the limit.
SEO & GEO · 6 minRead →SEO or Google Ads, which comes first? The difference in cost, speed and lasting value, a decision table for SMEs and how the two channels reinforce each other.
SEO & GEO · 5 minRead →Local SEO for SMEs: how Google ranks local results, getting your Google Business Profile right, reviews, local pages without copy-pasting and what to measure.
SEO & GEO · 5 minRead →ChatGPT answers from model knowledge and live search. How to get found: allow the right bots, write quotable pages, earn mentions and measure the results.
SEO & GEO · 6 minRead →How to do keyword research: a step-by-step plan with free tools such as Google Suggest, Keyword Planner and Search Console, plus search intent and priorities.
SEO & GEO · 5 minRead →How much does SEO cost per month in Belgium? Prices Belgian providers publish, the four pricing models, what doing it yourself costs and how to read a quote.
SEO & GEO · 6 minRead →Why does ChatGPT cite that one site and not yours? How ChatGPT, Google AI Overviews, Gemini and Perplexity find and choose sources, with references.
SEO & GEO · 6 minRead →AI answers change where you get found, and AI changes how SEO work gets done. What is new in 2026, what stays the same and what you should do about it now.
SEO & GEO · 5 minRead →ChatGPT Ads has run in Belgium since 24 August 2026. Minimum budget, format, banned sectors and the first figures from our own campaign, with sources.
SEO & GEO · 6 minRead →WordPress runs on 40% of all websites, but does it suit your SME? Speed, security, cost over three years and management, compared honestly side by side.
Websites · 5 minRead →Why Izoard builds content sites without a CMS, in HTML and CSS with AI: faster, safer and easier to change. And when a CMS is still the better fit for you.
Websites · 5 minRead →30% from the SME wallet on your website? Not any more. The support that does exist in 2026 in Flanders, Brussels and Wallonia, with conditions and sources.
Websites · 6 minRead →A new website should not cost you your Google traffic. The step-by-step migration plan: inventory, a 301 per URL, NL/FR, launch day and follow-up.
Websites · 5 minRead →How we built izoard.be with Claude: a design system, CLAUDE.md, static HTML, automatic deploys via GitHub and Cloudflare, and one improvement every week.
Websites · 4 minRead →An SME website in Belgium costs €500 to €20,000. Prices from five Belgian providers side by side, with yearly costs and a worked example over 3 years.
Websites · 6 minRead →LCP, INP and CLS in plain language: Google's thresholds, how to measure them on a phone, what slows an SME site down and what speed does and doesn't do for SEO.
Websites · 5 minRead →From goal and quote to launch: the checklist for a new SME website in Belgium, covering ownership, GDPR, accessibility, speed and AI search.
Websites · 4 minRead →A design system for Claude sets your brand down in tokens, components and rules. That keeps site, decks and ads on-brand, with our own system as the example.
Websites · 5 minRead →GA4 and Google Ads rarely show the same number of conversions or clicks. All the causes in one place, how to compare fairly and when the difference is an error.
Tracking & analytics · 6 minRead →With UTM codes, GA4 shows which newsletter, post or QR code brought in visitors. What each of the nine parameters means and a naming convention that holds up.
Tracking & analytics · 5 minRead →Server-side tracking sends data to your own server first, then to GA4, Google Ads or Meta. How it works, what it costs and what the Belgian DPA requires.
Tracking & analytics · 6 minRead →Measuring without a cookie banner? What cookieless analytics, Consent Mode and server logs really do in Belgium, and why Dutch or French exemptions don't apply.
Tracking & analytics · 5 minRead →On a site you built with AI, Claude sets up Tag Manager, GA4 and Consent Mode via its Chrome extension in about an hour. The steps, what to check and the risks.
Tracking & analytics · 4 minRead →An HTML dashboard that Claude builds and Cloudflare hosts: changed in seconds, with CAC, CLV and cohorts. When it fits and when Data Studio is better.
Tracking & analytics · 4 minRead →Google Tag Manager manages all your measurement and advertising tags in one place. What tags, triggers and the data layer are, how to start and who owns it.
Tracking & analytics · 6 minRead →Consent first, then key events, enhanced conversions, server-side, Meta CAPI and CRM events. Only then campaigns, tagging and KPIs. The sequence, and why.
Tracking & analytics · 4 minRead →In GA4, conversions are now called key events; in Google Ads they are still conversions. The difference, which actions to mark and why the numbers differ.
Tracking & analytics · 5 minRead →(not set), spam traffic, duplicate purchases and your own visits pollute your GA4 reports. Where they come from and how to clean them up in one review.
Tracking & analytics · 5 minRead →Enhanced conversions send hashed customer data along, so Google Ads matches conversions to clicks better. How it works, what changed in 2026, setup and GDPR.
Tracking & analytics · 5 minRead →Which e-commerce events GA4 expects, which parameters are required, what to put in value and how to handle duplicate purchases and refunds correctly.
Tracking & analytics · 5 minRead →Consent Mode v2 passes your visitor's cookie choice to Google. Basic or advanced, what the Belgian DPA expects, what changed in June 2026 and how to test.
Tracking & analytics · 6 minRead →Our AI marketing stack: Claude, Coupler.io for data from 400+ sources and the Markifact MCP for actions in Google Ads and Meta. Capabilities, limits, privacy.
Tracking & analytics · 4 minRead →What a video ad costs with a traditional shoot and with AI: published prices with sources, what AI video costs per second and where the real hours go.
AI video · 5 minRead →Aspect ratio, resolution, length and safe zones for video ads on Meta, TikTok, YouTube and LinkedIn, according to the official specs, in one overview.
AI video · 5 minRead →Veo 3.1, Kling 3.0, Runway, Seedance and Gemini Omni compared for video ads: clip length, format, audio, price per second, licence and EU rules.
AI video · 5 minRead →What has to happen in the first seconds of your video ad: hook types with examples, what Google, Meta and TikTok recommend and how to test hooks.
AI video · 5 minRead →Turning a few product photos (statics) into a video ad with AI: what you need, prompts, product checks, formats per platform and the AI label.
AI video · 5 minRead →The AI Act's labelling duty has applied since 2 August 2026. Which video ads need an AI label, who labels and how, following the Belgian guideline.
AI video · 6 minRead →Creating product photos with AI for your online shop: what works, what an image costs, the rules of Google Shopping and bol.com and when you need an AI label.
AI video · 5 minRead →Copyright on AI images, AI video and AI music in ads: who owns them, what the tool licences say and where the risk lies for advertisers.
AI video · 6 minRead →Making ads with AI in 2026: what AI video does well today, where it goes wrong, what McDonald's and Coca-Cola learned and when you're better off filming.
AI video · 6 minRead →AI avatars and AI UGC in your ads: when a label is required, why an AI customer can't give a testimonial and when a real creator works better.
AI video · 6 minRead →Izoard's playbook for a website in HTML and CSS, built with AI: checklists for SEO, conversion and technology, the process and what you measure afterwards.
Download → Cheat sheet · PDF · 3 pages · 146 KBAll specs for video ads on Meta, TikTok, YouTube and LinkedIn on one sheet: ratio, resolution, length, file and safe zones, with source and date.
Download → Cheat sheet · PDF · 3 pages · 126 KBAll UTM parameters, GA4's channel rules, a starter list for source and medium and a formula for your spreadsheet, so that nothing ends up under Unassigned.
Download → Checklist · PDF · 3 pages · 112 KBCheck your own measurement: cookie banner and Consent Mode, Tag Manager, key events, purchases, Google Ads conversions, server-side and data quality.
Download → Checklist · PDF · 4 pages · 113 KBChecklist for a website migration: inventory, a 301 per URL, multilingual sites, staging, crawlers, launch day and follow-up, with the rules from Google.
Download → Cheat sheet · PDF · 3 pages · 107 KBMeta's rules for structure, learning phase, Advantage+ and ad fatigue in one overview, with a calculation table and a ten-point check of your account.
Download → Template · PDF · 4 pages · 106 KBFill-in briefing for a LinkedIn Lead Gen Form: goal, fields, questions in Dutch and French, privacy, CRM integration and test lead, with LinkedIn's limits.
Download → Checklist · PDF · 4 pages · 93 KBChecklist for switching Google Ads managers: ownership, access, billing, conversions and Merchant Center, sorted per situation and per tool.
Download → Checklist · PDF · 3 pages · 104 KBChecklist for your Google Shopping feed: Merchant Center, the product attributes Google asks for, VAT, two languages and discount prices in Belgium.
Download → Checklist · PDF · 4 pages · 127 KBA checklist per video ad: is it a deepfake, how do you label it in Dutch and French, and what do Belgian advertising rules and Meta, TikTok and Google require?
Download → Checklist · PDF · 4 pages · 129 KBTick-box checklist for a new SME website: goal, quotes, ownership, legal notices, cookies, accessibility, launch and the first 90 days after going live.
Download →
Social ads
Facebook Ads agency →TikTok advertising in Belgium: costs, formats, approach
What does advertising on TikTok cost in Belgium? Minimum budgets, a worked example, the formats that work, two languages and the EU rules you need to know.
Social ads · 5 minRead →Meta or LinkedIn for B2B leads? How to choose
LinkedIn targets by job title and company, Meta is cheaper per click. How to choose for B2B leads, with a cost model per channel and when to combine both.
Social ads · 6 minRead →Meta campaign structure in 2026: what Andromeda changes
What Andromeda and Advantage+ change in your Meta campaigns, how many ad sets and ads you need, and how to test without breaking the learning phase.
Social ads · 5 minRead →Meta audiences after iOS and cookies: what still works?
Interests, lookalikes, Advantage+ or your own data: which Meta audiences still work after iOS privacy, cookie rules and the EU option for less personalised ads.
Social ads · 6 minRead →Meta Pixel or Conversions API? Why you need both
Meta Pixel and Conversions API measure the same conversions along two routes. The difference, why Meta recommends both and what you check as an advertiser.
Social ads · 6 minRead →LinkedIn targeting for B2B: how to reach the decision-maker
Job function, seniority, company lists and profile language: how to build a B2B audience on LinkedIn that is large enough and sharp enough to pay off.
Social ads · 5 minRead →LinkedIn advertising costs: prices and budget in 2026
LinkedIn has no fixed price. What you pay in 2026 per 1,000 impressions, per click and per lead, the minimum budget and where B2B budget leaks in Belgium.
Social ads · 5 minRead →LinkedIn Lead Gen Forms: setup, lead quality and follow-up
LinkedIn Lead Gen Forms bring in leads fast, but not always good ones. How to set up fields, questions, privacy and your CRM sync so sales can act on them.
Social ads · 5 minRead →Facebook and Instagram advertising costs in 2026
Meta has no fixed price. What you pay in Belgium per 1,000 impressions, per click and per lead, what budget you really need and what comes on top of it.
Social ads · 6 minRead →Creative fatigue on Meta: how to spot and prevent it
Ad fatigue makes every lead more expensive. How to spot it in Ads Manager, what Meta's statuses mean and how a steady creative rhythm helps prevent it.
Social ads · 5 minRead →