Reach that sticks and sells. As a TikTok Ads agency we combine Spark Ads and creator content with performance discipline, billed on CPA and ROAS, not on views.
On TikTok it's not the biggest media budget that wins but the best creative, and that's exactly where an agency with its own studio makes the difference.
TikTok rewards content that feels native: raw, fast, with a hook in the first second. Ads that look like ads get scrolled past. That's why Izoard treats TikTok Ads not as a media problem but a creative problem with a media layer around it.
Our studio delivers a steady stream of vertical videos, hooks and edits; the media team tests weekly which variants give the lowest CPA and highest ROAS. Creative volume is the engine: hooks wear out in a few days, not months.
| Hook | 3-sec view | Conv. | CPA |
|---|---|---|---|
| Unboxing | 18% | 15 | €60,00 |
| Tutorial | 24% | 20 | €45,00 |
| Problem | 31% | 25 | €36,00 |
| Creator | 47% | 36 | €25,00 |
We use the full range of TikTok ad formats: Spark Ads that amplify organic posts, from your account or creators, keeping their authentic look, classic In-Feed Ads, TopView for launches, and TikTok Shop where e-commerce allows.
Spark Ads usually outperform standard In-Feed Ads, precisely because they don't look like ads. We work with creators for UGC and localise in Dutch and French.
| Format | Clicks | CVR | CPA |
|---|---|---|---|
| Spark · creator | 8.400 | 2,2% | €21,80 |
| Spark · brand | 7.200 | 1,8% | €26,70 |
| In-Feed | 9.100 | 1,3% | €36,90 |
| TopView | 12.600 | 0,7% | €68,60 |
Standing out is easy; converting is the work. Measurement is on from the start: the TikTok Pixel and Events API server-side, linked to your goals, so the algorithm optimises on purchases and leads. We steer on CPA, ROAS and incrementality via lift-tests.
Because creative and media sit under one roof and Izoard is part of ClickTrust Group, the loop from idea to live ad runs in days, not weeks. So outsourcing TikTok Ads becomes a measurable growth engine.
| Measured | Pixel only | Server-side |
|---|---|---|
| Real sales | 452 | 452 |
| TikTok reported | 188 | 431 |
| Share seen | 42% | 95% |
Spark Ads, In-Feed and UGC from our studio. A stream of hooks and variants, tested weekly on CPA.
Conversion campaigns, retargeting and TikTok Shop. Bidding on purchases, not cheap views.
Pixel and Events API server-side, linked to your goals. We measure ROAS and incremental impact.
Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
We translate your offer into native concepts and hooks. The studio delivers variants, ready for the feed.
Conversion campaigns with pixel and Events API. Each week, new creative against the winners.
Winning hooks get budget, the rest is cut. Full funnel, from reach to purchase.
TikTok is no longer just Gen Z; the fastest-growing groups are 25-44. For most consumer brands and increasingly B2B players there is relevant reach, provided the creative feels native. We always test the potential first with a scoped test.
Spark Ads promote existing organic TikTok posts, from your own account or from creators, with permission. They keep the authentic look of organic content and usually outperform standard In-Feed Ads on view-through and conversion rate.
On TikTok creative is the biggest lever: hooks wear out fast. So our studio delivers a steady stream of variants, hooks, edits, formats, and we test weekly which convert best. Creative volume is not a luxury but the engine of the channel.
With the TikTok Pixel and the Events API for server-side measurement, linked to your conversion goals. We steer on CPA, ROAS and, where it matters, incrementality, not views alone.
Facebook and Instagram advertising with hooks that stick.
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