A Google Analytics specialist that makes your measurement watertight: server-side tagging, consent mode v2 and attribution that marketing and finance can both build on.
One truth in the numbers. As a GA4 specialist we build the measurement that accounts for every media euro, server-side, privacy-proof and tied to your revenue.
Marketing without reliable measurement is expensive guessing. Since the move to GA4 and the end of third-party cookies, most accounts miss a substantial share of their conversions, and every ad platform steers on half the data.
We start at the foundation: a measurement plan that starts from your business goals, a clean GA4 implementation and a data layer that captures every relevant event. No vanity-metric dashboards, but the handful of numbers that truly steer.
| Event | Trigger | Sent to |
|---|---|---|
| lead_submit | Form submit | GA4 · Ads |
| quote_start | Step 1 view | GA4 |
| purchase | Order confirmed | GA4 · Ads · CAPI |
The core is server-side tagging via Google Tag Manager and the Conversions API: by sending conversions from your own server, you restore the signals browser tracking and iOS drop. That instantly sharpens bidding on Google and Meta.
We also set up Consent Mode v2 correctly, so you measure GDPR-compliant yet keep modelled conversions, measurement and privacy don't have to exclude each other.
Consent Mode v2 · no consent, no event
On top we build attribution that holds. Last-click rarely tells the whole story; we map the full path, link GA4 to your CRM with offline conversions, and, where budget warrants, validate with experiments and Marketing Mix Modeling. Reporting reads in revenue, leads and pipeline, not sessions.
Because Izoard is part of ClickTrust Group, deep data experience sits behind every implementation, and everything stays yours. Web analytics becomes the reliable ground on which all your other channels perform better.
| Channel | Clicks | Leads | Revenue |
|---|---|---|---|
| Google Ads | 12.400 | 320 | €148.000 |
| Meta Ads | 21.800 | 610 | €96.000 |
| SEO | 8.900 | 260 | €112.000 |
Implementation and data layers that add up: events, conversions and e-commerce tracking fully covered.
First-party measurement through server-side tagging, neatly within consent mode v2 and GDPR.
Dashboards that drive decisions: from channel ROAS to margin per campaign.
Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
We compare what you measure with what actually happens. The gap is usually bigger than expected.
GA4, tagging and consent set up again, documented, so it stays yours.
Dashboards per role and a quarterly check: measurement stays right, even when the site changes.
Want to see first what this would mean for your measurement? Start where we start too: with the audit.
Want to see whether your numbers add up first?
We take your GA4 and Tag Manager apart and the report is yours, whatever you decide. No obligation, just an honest picture of what you measure, what is missing and what counts twice.
Your measurement runs through your own server environment instead of just the browser: less data loss, better quality and more control within privacy rules.
We set everything up within consent mode v2 and your cookie policy, measuring with consent, modelling where that's not possible.
Whether every conversion adds up: tags, events, e-commerce data, attribution and the connection to your ad platforms. The report is yours, even without a follow-up.
You do. Everything lives in your own GA4 and tagging environments, documented so any party can continue with it.
Search, Shopping and PMax. Every euro accounted for, adjusted weekly.
More → 02Found by people and by AI. Visibility you own.
More → 03Facebook and Instagram advertising with hooks that stick.
More → 04From keyword research to live in weeks. No CMS, no plugins. €3,000 all-in.
More → 05Advertising on ChatGPT, the new channel next to Google Ads. We set up your first campaign.
More → 06Google + Meta Ads for SMEs. €500 per month, all inclusive.
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