Generating leads is easy, generating good leads is the craft. A lead generation agency that measures into your CRM: quality, follow-up and cost per appointment.
Search, social and LinkedIn advertising, matched to where your buyer is in the journey.
One message, one form, zero noise. Tested until the conversion holds.
It's not the lead that counts but the appointment: offline conversions fed back to the campaigns.
Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
We define quality together with sales, and measure on that, not on form fills.
Campaigns, landing pages and CRM connection in one whole. Live within weeks.
Weekly on cost per qualified lead, quarterly on pipeline value.
We define together with sales what a good lead is: role, company size, budget, timing. We measure on that, not on form fills. Offline conversions are fed back to the campaigns, so the algorithm learns from the leads that became appointments, not from the ones that only filled in a field. Weekly we adjust on cost per qualified lead, quarterly on pipeline value.
Yes, including HubSpot, Salesforce and Teamleader, or through a simple export if your system has no connector. The connection serves one purpose: knowing which campaign, search term or ad delivered the lead that sales actually followed up. Without that feedback you steer blind on form fills. With it, budget shifts by itself to what delivers appointments.
In B2B with sufficient deal value. LinkedIn costs more per click than Google or Meta, but is unbeatable in targeting by role, sector and company size: you reach exactly the decision-makers you want, instead of the whole internet. With small deal values the click price weighs too heavily; search on intent and Meta on reach then work better. We decide that in the definition phase.
It differs per sector, channel and deal value, and a cheap lead is often an expensive appointment. Instead of promising a round number, we set a substantiated expectation after the audit on cost per qualified lead and per appointment, and report against it. If pipeline value grows, cost per lead may rise; if it falls, we adjust.