Reach the decision-maker, not the masses. As a LinkedIn Ads agency we build campaigns that qualify by job title, sector and seniority, steered on pipeline and cost per lead, not clicks.
LinkedIn is the only channel where you can build an audience by job title, company and seniority, exactly the variables that decide a lead's worth in B2B.
Advertising on LinkedIn costs more per click than almost any other platform, and that's exactly why most accounts burn money. The difference isn't the ad but the discipline around it: sharp audiences, an offer that fits the funnel stage, and measurement that runs all the way into your CRM.
As a LinkedIn Ads agency we build every campaign around your ideal customer profile and the value of a qualified lead, only then the platform. A higher click price becomes an investment in the right people.
| Filter | Audience | Share |
|---|---|---|
| Software, Belgium | 184.000 | 100% |
| + 200+ employees | 41.500 | 22,6% |
| + Finance & IT | 8.900 | 4,8% |
| + Director and up | 2.400 | 1,3% |
We use the full arsenal of LinkedIn ad formats: Sponsored Content (single image, carousel, video, document ads), Lead Gen Forms that capture leads without a landing page, Message and Conversation Ads, and Thought Leader Ads.
For targeting we combine LinkedIn's filters, function, seniority, size, sector, skills, with Matched Audiences: your own email lists and website visitors. The sharper the audience, the less the high click price hurts.
| Format | Leads | € / lead | Qualified | € / qual. |
|---|---|---|---|---|
| Lead Gen Form | 180 | €60,00 | 45 | €240,00 |
| Single image | 90 | €120,00 | 45 | €240,00 |
| Video | 72 | €150,00 | 48 | €225,00 |
B2B purchases have long sales cycles and multiple decision-makers. We think in full funnel: thought-leadership up top, retargeting in the middle, Lead Gen Forms and demo requests at the bottom, measured on cost per lead (CPL), lead-to-MQL and MQL-to-SQL via a CRM connection with offline conversions.
Because Izoard is part of ClickTrust Group, deep B2B experience sits behind every account, and you keep ownership of your campaign manager, data and audiences. So outsourcing LinkedIn Ads becomes predictable, qualified pipeline.
| Source | Leads | MQL | SQL | Signed |
|---|---|---|---|---|
| Google Ads | 260 | 78 | 26 | 5 |
| LinkedIn Ads | 140 | 63 | 32 | 10 |
Sponsored Content and Lead Gen Forms that qualify. Offer and creative per stage, tested on CPL and quality.
LinkedIn filters plus Matched Audiences from your own lists and website visitors, down to the decision-maker.
Conversions API and offline link LinkedIn to your pipeline. We optimise on SQLs, not clicks.
Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
We define your ideal customer profile, the value of a lead and the offer per stage. Targeting and message follow.
Awareness, retargeting and lead capture live, with CRM connection. Creative from our studio, made for the feed.
Adjusted weekly on CPL and lead quality. What drives pipeline scales, the rest is cut.
Want to see first what this would mean for your account? Start where we start too: with the audit.
Want to see whether you reach the right people first?
We take your LinkedIn Ads account apart and the report is yours, whatever you decide. No obligation, just an honest picture of where the budget goes and what there is to gain.
LinkedIn runs on an auction, so cost per click or per lead is higher than on other channels, often several euros to more than ten euros per click depending on your audience. For B2B it pays off because you reach exactly the decision-makers. You pay the media budget directly to LinkedIn; Izoard charges a fixed management fee.
Sponsored Content (single image, carousel, video and document ads), Lead Gen Forms for leads without a landing page, Message and Conversation Ads, Thought Leader Ads and Dynamic Ads. We pick the format per funnel stage and goal.
By job title, job function, seniority, company size, sector and skills, complemented with Matched Audiences (your own email lists and website visitors).
If your buyers are professionals with a clear role or sector, almost certainly. LinkedIn is the strongest channel to reach B2B decision-makers by role and company. For smaller audiences we combine awareness with retargeting to stay efficient.
Facebook and Instagram advertising with hooks that stick.
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