Google Ads Agency | Outsource Google Ads

Who outsourcing Google Ads is for

The problem

Outsourcing Google Ads rarely starts from zero. Usually something is already running, and the real question is: what does each euro bring back? If you recognise one of these three situations, the rest of this page is written for you.

01.1

You run it yourself

Google Ads is running, but between search terms, bidding strategies and Performance Max it is guesswork where the budget goes. You want to hand it over without losing control.

01.2

Your agency reports clicks

You get a monthly report full of impressions and clicks, but no cost per enquiry or revenue. You want a Google Ads specialist who works in your numbers and puts the account in your name.

01.3

You want to scale

More budget is coming and you want to know first whether tracking and structure can take it. More budget in a leaking account mostly buys more leaks.

What we do: Google Ads that keeps moving

Our approach

The answer to all three situations is the same: an account built by intent, measured correctly and adjusted every week. We apply it across the full Google Ads arsenal.

02.1Search, Shopping & PMax

We manage the full Google Ads arsenal: search campaigns that catch buyers the moment they search, Google Shopping and feed optimisation for e-commerce, and Performance Max with grip, asset structure, channel insights and exclusions so the algorithm works for you.

Plus Demand Gen for reach and remarketing to win back the undecided. Every campaign runs on a deliberate bidding strategy (tROAS or tCPA) fed with the right conversion value, not noise.

Image 02 · channels

Channel	Soft conv.	€ / soft	Hard conv.	€ / hard
Search	1.240	€4,80	320	€18,60
Shopping	900	€5,20	180	€26,00
YouTube	3.100	€1,90	95	€62,00
Display	2.600	€2,10	78	€70,00

Cheap attention, expensive salesUpper funnel wins on soft conversions. Search wins on the hard ones.

Performance Max and Google Shopping are the two campaign types where grip makes the difference. Within that approach, each therefore gets its own method.

02.2

Performance Max

Performance Max lets Google decide where your ad shows: search, Shopping, YouTube, Display, Gmail and Maps. That only works with grip. We build asset groups per product range or audience, feed the algorithm the right conversion value, exclude your brand name and read the channel report, so you know where the budget goes. If PMax isn't right for your account, we say so.

02.3

Google Shopping

For webshops everything starts with the feed: titles, attributes and prices in Merchant Center decide whether your product shows at all. We optimise the feed, split campaigns by margin and bestsellers and choose, case by case, between Standard Shopping and Performance Max. Outsourcing Google Shopping here also means feed errors fixed before they cost budget.

There is always a next step

Beyond the launch

A good setup is the start, not the end. Returns aren't a one-off setup but weekly discipline: mining search terms and adding negatives, sharpening the Quality Score, and continuously testing ads and bids for a lower cost per click and more margin. Three things make that possible at Izoard.

03.1

Never finished

Year three looks nothing like year one. Structure, bidding and creative keep getting tested against what the auction does today, because a stable account is a slowly losing account.

03.2

Creative in house

Statics and video come from our own studio, so a test does not wait three weeks on an outside party. Creative is the biggest lever left in Google Ads, and it sits in the same room as the account.

03.3

Measured server-side

Conversions run through our own server-side container, so bidding is fed real signal instead of whatever a browser still allows. Better data in, better bidding out.

Performance Engine

Our own tool

While you run your business, the Engine watches over your account.

That weekly cadence doesn't rely on memory alone. Budgets, search terms and bids are checked day and night. The team steers, the Engine keeps watch, and the repetitive work never lands on a human. You hear nothing of it; you see it in the numbers.

Engine, live account statusACTIVE

Optimisations (30d)142

Search terms screened18.400

Conversion value (MoM)↗ +6.2%

Last check3 min ago

Outsourcing Google Ads: what to expect

How we work

In practice, this is what happens when you outsource Google Ads to us: three steps to start, then three commitments that hold afterwards.

Step 01, Audit

Free account audit

We take your account apart: waste, structure, measurement. The report is yours, whatever you decide. Request the audit →

Step 02, Rebuild

Structure that scales

Campaigns by intent, search terms split, server-side measurement. You approve structure and ads before launch; live within weeks.

Step 03, Cadence

Adjusted weekly

Bids, budgets and search terms, every week. Every quarter, the numbers on the table.

04.1

Who does it

A dedicated Google Ads specialist manages your account and is your point of contact, backed by the senior SEA experience of ClickTrust Group. Whoever builds your account also adjusts it every week.

04.2

Reporting

Numbers you can check: leads, revenue and cost per conversion, not just clicks. Adjusted and reported weekly, every quarter the numbers on the table, measurement method included.

04.3

Account in your name

We work in your Google Ads account, never in ours. Data, structure and conversion history stay yours, and you keep full access at all times. If you stop, you take everything with you.

Google Ads management: what it costs

An honest price anchor

What it costs depends on what your account needs. Two formulas, one entry point.

Entry · SME Machine 500

€500 /month

Google Ads, search campaigns, fully managed
Meta Ads, Facebook & Instagram, included
Measurement, conversion tracking set up correctly
Monthly report and quarterly call
Media budget is paid directly to Google & Meta

See SME Machine 500

Larger accounts: tailored, after a free audit.

If your account needs more than the Machine, several markets, Shopping with a large feed, daily creative production, we work with a fixed management fee plus your own media budget, paid directly to Google. The exact proposal follows the free audit: you pay for what your account needs, not for a package.

Request the free audit

Proof

Facts, not promises

Why trust Izoard with that? No invented numbers, just four facts you can check, and clients saying it themselves.

Google

Premier Partner

On Sortlist

4.95/5

Part of

ClickTrust Group

Managed media budget

€3M+ per year

06.1Premier Partner

Izoard is a Google Premier Partner, the label Google awards each year to a limited top tier of agencies, with direct access to Google's Accelerated Growth Team: early betas, strategic support and benchmarks other agencies don't see. That edge we translate into your account.

And because Izoard is part of ClickTrust Group, senior SEA experience sits on every account.

★ 5/5

Responsive, transparent, and a team that truly understands our needs, from Google Ads to the broader digital strategy.

Martin Van RoyeDigital Expert · OCTA+

★ 5/5

The results were even better than we'd estimated. What I value most: the business-focused approach.

Stefan VodaOwner · VS Boxing

Results per account we discuss in the strategy call, measurement method included.

Free Google Ads audit

Look first, then decide

Want to see first what this would mean for your account? Start where we start too: with the audit.

Want to see what's leaking in your account first?

We take your Google Ads account apart and the report is yours, whatever you decide. No obligation, just an honest picture of where the budget goes and what there is to gain.

Request the free audit

Waste in search terms and missing negatives
Structure by intent, not by product list
Conversion tracking is it correct, and does it measure what matters?
Budget allocation across campaigns, channels and bidding strategies
Performance Max asset groups, exclusions and channel report

Frequently asked questions

FAQ

What does Google Ads management cost?

Two formulas. The entry point is SME Machine 500: Google Ads and Meta Ads fully managed for €500 a month, excluding media budget, which goes directly to Google and Meta. Larger accounts receive a tailored proposal after the free audit: a fixed management fee plus your own media budget.

What is a realistic budget for an SME?

It depends on your sector, region and margin: a click in one sector costs a multiple of a click in another. That's why the audit works back from your cost per enquiry to a starting budget, and we scale up as soon as the numbers allow. For SME Machine 500 we name €500 to €1,500 of media budget a month as a workable starting point.

Can I keep my account if we stop?

Yes, always. We work in your Google Ads account, in your name, with full access for you. Data, structure and conversion history remain your property; if you stop, everything stays in place and you simply take it with you.

How quickly do we see results?

First signals within weeks of launch; reliable conclusions after a full quarter. That's why we report weekly and evaluate quarterly.

What does Google Premier Partner mean?

Google awards that label yearly to a limited group of agencies based on performance and certification. Izoard has carried it since 2025.

A Google Ads agency with proof.