From configurator to showroom: stock-driven campaigns that deliver test drives and visits, for dealers, groups and brands that steer on sales, not reach.
A car is considered online and bought offline, so what counts is not the click, but the test drive and showroom visit that follow.
Models, prices and stock change weekly. We link your stock to the campaigns, via feeds and Vehicle Ads & Google Ads, so whoever searches sees the right model at the right branch, without burning budget on sold cars.
With Meta, TikTok and programmatic we build desire around models and offers, with imagery and film from our studio.
Stock at zero → ad off, same hour
The purchase rarely happens online. So we measure the whole path: configurations, test-drive requests, quotes and, via offline conversions, the actual showroom visit. You know which campaign sold a car, not bought a click.
For dealer groups we steer per branch and region, with the same measurement discipline and server-side analytics across all points.
| # | Step | Visitors |
|---|---|---|
| 01 | Ad click | 18.400 |
| 02 | Configurator | 1.240 |
| 03 | Test drive | 310 |
| 04 | Sale | 74 |
Vehicle Ads and search on model, budget and branch.
More → 02Desire and offers in imagery, targeted on purchase intent.
More → 03Model film and social edits that bring a car to life.
More → 04Reach among in-market buyers at scale, with grip.
More → 05Screens around the branch, billed on uplift.
More → 06Offline conversions: measure to the showroom visit.
More →Part of ClickTrust Group. We walk you through results per account in the strategy call, measurement method included.
Yes. We link your stock to the campaigns through a feed, so Vehicle Ads and search ads automatically show the right model at the right branch. When a car sells, its ad stops. If your dealer management system doesn't support feeds out of the box, we build an export that does sync. You never pay for clicks on cars that are already gone.
Yes, that is the core of our approach. Online we measure configurations, test-drive requests and quote requests; through offline conversions we tie the actual showroom visit and the sale back to the campaign that delivered them. So you steer on cars sold, not on clicks. The connection runs through your CRM or DMS, with server-side analytics that stays GDPR-compliant.
That depends on your number of branches, models and regions, not on a round number. After the strategy call and an audit of your account we set a substantiated budget per channel and branch, and report against it. What matters is that every euro can be traced to test drives and showroom visits. When the return grows, the budget grows with it, not the other way round.
Both. For dealer groups we steer per branch and region, with one measurement setup across all locations, so you compare branches on the same numbers. For brands and importers we build demand around models and offers with Meta, TikTok, programmatic and DOOH, and make sure that demand lands measurably with the dealers. One account, one ledger, numbers on the table every quarter.