Where is your Google Ads account leaking? We review six points and put the numbers on the table: what wastes, what works and what to fix first. You get the report and a call, whatever you decide.
An audit is only as good as what it looks at. That is why we always go through the same six points, from account structure to ad copy.
Are campaigns and ad groups built by intent, or is everything in one pile? A clean structure gives the algorithm clear signals and gives you numbers you can read.
Which search terms cost money without returning anything? We mine the search terms report and check whether the negative lists are doing their job.
Does the bidding strategy (tCPA, tROAS, maximise) match your goal and your conversion volume? The wrong setting lets the system steer on noise.
Are you measuring what matters, and is the value you pass on correct? Without reliable conversions, smart bidding optimises for the wrong things.
Does the budget go to the campaigns that sell, or to whatever happens to get the most impressions? We show where budget is stuck and where it returns more.
Do headlines, descriptions and assets match the search intent and the landing page? We look at ad strength, extensions and what is being tested.
Those six points turn into one document and one call. Not to convince you, but to let you choose.
Not a scorecard, but the list of what to fix first.
Every point in the report gets a finding, its impact and what we would do. The report is yours, even if you never work with us.
From request to report in three steps. Only the first one is yours; we do the rest.
Tell us briefly what your account does and what you are unsure about. We reply within one business day and ask for read-only access to your Google Ads account.
We go through the six points in your account: structure, search terms, bidding, tracking, budget and ads. You don't have to do anything in the meantime.
You receive the report and we walk through it together. Then you decide: do it yourself, stay with your current agency or continue with us.
The audit is most useful when something is already running. Three situations where it returns the most.
You set up Google Ads yourself and it runs, but you don't know whether the budget is in the right place. The audit shows where you waste and what you can fix on your own.
You want a second opinion on what your agency is doing, without switching right away. You get an honest reading of the account, not a sales conversation.
More budget is coming and you want to know first whether tracking and structure can take it. Better to fix the leaks before pouring in more water.
No Google Ads account yet, or a small budget? Then the audit comes too early; look at SME Machine 500 instead, Google Ads and Meta fully managed for €500 a month.
The team that writes your audit also manages our clients' accounts. Two of them on how that works.
Responsive, transparent, and a team that truly understands our needs, from Google Ads to the broader digital strategy.
The results were even better than we'd estimated. What I value most: the business-focused approach.
Still have questions before you request? These are the four we hear most often.
No. The audit is free and without obligation. It is our way of showing how we look at an account; the report is yours, whatever you decide afterwards.
Read-only access to your Google Ads account (we send an access request from our manager account based on your customer ID) and, if you have it, read access to Google Analytics. Beyond that: your goal and what a conversion is worth to you. We change nothing in your account.
We reply to your request within one business day and agree straight away on when to expect the report and the call. How long the review itself takes depends on the size of your account; we tell you up front.
No. You get the report and the call, then you decide. If you want us to take over the account, we make a tailored proposal; if you prefer to handle it yourself or with your current agency, you have the priority list for that.
Fill in the form and tell us briefly what you are unsure about. We take care of the rest.