Does what you measure match what really happens? We review six points and put the numbers on the table: what is missing, what counts twice and what to fix first. You get the report and a call, whatever you decide.
An audit is only as good as what it looks at. That is why we always go through the same six points, from GA4 setup to the links with your ad platforms.
Data streams, retention, internal and unwanted referrals, cross-domain measurement: is the foundation right? A skewed setup pollutes every report built on top of it.
Are the right actions marked as key events, and do they count once? We look at which events fire, which parameters they pass and whether e-commerce values are correct.
Does your cookie banner pass the consent signals correctly, and before the tags load? We check whether your measurement does what Google asks, and what happens with visitors who decline.
Does your measurement run entirely in the browser, or do you have a server-side container? We show what is already running and what server-side would change for your site.
Duplicate transactions, (not set) values, spam traffic, missing UTM tags: we look for where data leaks or gets polluted, and what that does to your decisions.
Is GA4 linked to Google Ads, are conversions not counted twice, and are the Meta Pixel and Conversions API connected? Ad platforms steer on what you pass them.
Those six points turn into one document and one call. Not to convince you, but to let you choose.
Not a scorecard, but the list of what to fix first.
Every point in the report gets a finding, its impact and what we would do. The report is yours, even if you never work with us.
From request to report in three steps. Only the first one is yours; we do the rest.
Tell us briefly what you measure and what you think is off. We reply within one business day and ask for read access to your GA4 property and your Google Tag Manager container.
We go through the six points in your measurement: setup, key events, consent, server-side tagging, data quality and links. You don't have to do anything in the meantime.
You receive the report and we walk through it together. Then you decide: do it yourself, stay with your current agency or continue with us.
The audit is most useful when something is already running. Three situations where it returns the most.
GA4, your ad platforms and your CRM each give a different number. The audit shows where the gap comes from and what to fix first.
You want a second opinion on the measurement your agency set up, without switching right away. You get an honest reading of your setup, not a sales conversation.
More ad budget is coming and you want to know first whether your measurement can take it. Smart bidding is only as good as the conversions you pass it.
No GA4 or Tag Manager yet? Then there is little to audit; read how we set up measurement, or book a call straight away.
The team that writes your audit also sets up our clients' measurement. Two of them on how that works.
Responsive, transparent, and a team that truly understands our needs, from Google Ads to the broader digital strategy.
Regular check-ins, attentive follow-up and a flexible approach, a transparent partnership that sharpened our media strategy.
Still have questions before you request? These are the four we hear most often.
No. The audit is free and without obligation. It is our way of showing how we look at a tracking setup; the report is yours, whatever you decide afterwards.
Read access to your GA4 property (the Viewer role is enough) and to your Google Tag Manager container, and if you advertise, read access to Google Ads or Meta, so we can check the links. Beyond that: which actions count as a conversion for you. We change nothing in your measurement.
We reply to your request within one business day and agree straight away on when to expect the report and the call. How long the review itself takes depends on the size of your tracking setup; we tell you up front.
No. You get the report and the call, then you decide. If you want us to fix and maintain your measurement, we make a tailored proposal; if you prefer to handle it yourself or with your current agency, you have the priority list for that.
Fill in the form and tell us briefly what you are unsure about. We take care of the rest.