What is your Meta account leaving on the table on Facebook and Instagram? We review six points and put the numbers on the table: what wastes, what works and what to fix first. You get the report and a call, whatever you decide.
An audit is only as good as what it looks at. That is why we always go through the same six points, from account structure to budget allocation.
Are campaigns and ad sets built by funnel stage and goal, or scattered across too many small sets? A clean structure gives the algorithm enough signal to learn.
Does the Meta Pixel fire the right events, does the Conversions API run server-side alongside it and are duplicate events deduplicated? Without complete signals, Meta optimises on half the picture.
How do broad targeting, lookalikes, retargeting and exclusions fit together? We check whether audiences overlap and whether existing customers soak up budget they do not need.
How many variants are running, how fast do they wear out and how often does the same person see the same ad? On Meta, creative is the lever, and tired creative is the leak.
Which attribution window do you use, and how does what Meta reports compare with your own data? We show where the numbers diverge and what that means for your decisions.
Does the budget go to the campaigns and creatives that sell, or to whatever gets the cheapest reach? We show where budget is stuck and where it returns more.
Those six points turn into one document and one call. Not to convince you, but to let you choose.
Not a scorecard, but the list of what to fix first.
Every point in the report gets a finding, its impact and what we would do. The report is yours, even if you never work with us.
From request to report in three steps. Only the first one is yours; we do the rest.
Tell us briefly what your campaigns do and what you are unsure about. We reply within one business day and ask for read-only access to your ad account in Meta Business Manager.
We go through the six points in your account: structure, pixel and CAPI, audiences, creative, attribution and budget. You don't have to do anything in the meantime.
You receive the report and we walk through it together. Then you decide: do it yourself, stay with your current agency or continue with us.
The audit is most useful when something is already running. Three situations where it returns the most.
You set up Meta Ads yourself and it runs, but you don't know whether the budget is in the right place. The audit shows where you waste and what you can fix on your own.
You want a second opinion on what your agency is doing, without switching right away. You get an honest reading of the account, not a sales conversation.
More budget is coming and you want to know first whether tracking and creative can take it. Better to fix the leaks before pouring in more water.
No Meta campaigns yet, or a small budget? Then the audit comes too early; look at SME Machine 500 instead, Google Ads and Meta fully managed for €500 a month.
The team that writes your audit also manages our clients' campaigns. Two of them on how that works.
Regular check-ins, attentive follow-up and a flexible approach, a transparent partnership that sharpened our media strategy.
The results were even better than we'd estimated. What I value most: the business-focused approach.
Still have questions before you request? These are the four we hear most often.
No. The audit is free and without obligation. It is our way of showing how we look at an account; the report is yours, whatever you decide afterwards.
Read-only access to your ad account and your Events Manager (you give us partner access in Meta Business Manager and choose the permissions yourself) and, if you have it, read access to Google Analytics. Beyond that: your goal and what a conversion is worth to you. We change nothing in your account.
We reply to your request within one business day and agree straight away on when to expect the report and the call. How long the review itself takes depends on the size of your account; we tell you up front.
No. You get the report and the call, then you decide. If you want us to take over the account, we make a tailored proposal; if you prefer to handle it yourself or with your current agency, you have the priority list for that.
Fill in the form and tell us briefly what you are unsure about. We take care of the rest.