In this social media advertising training you learn to advertise on Facebook, Instagram and TikTok the way we do it for clients: creative as the lever, measurement that adds up and a steady testing rhythm. From your first campaign to scaling on data.
For anyone who sets up, manages or oversees campaigns on Meta or TikTok, and for those who make the creative that has to perform there.
You launch campaigns and want to move from boosting on gut feeling to a structure you can test and explain.
You make the videos and statics. You learn what a hook is, why variants matter and how to read results.
You want to know what Meta and TikTok can do for your sales, and to measure it in cost per acquisition rather than likes.
Six modules for Meta (Facebook and Instagram) and TikTok: the same principles, with the differences per platform.
The Meta Pixel and Conversions API, the TikTok Pixel and Events API: why server-side measurement gives the algorithm the right signals, and which events you need.
Choosing the right campaign objective, consolidating so the learning phase succeeds, and using Advantage+ campaigns where they fit. A structure per funnel stage.
Broad targeting, custom audiences, lookalikes and exclusions. What targeting still does now that the algorithm does the heavy lifting.
A hook in the first second, formats for Reels, Stories and the TikTok feed, native creative and Spark Ads. Why creative is the biggest lever.
Creative testing on a fixed rhythm, spotting fatigue and frequency, and raising budgets without breaking results.
Steering on cost per acquisition and return on ad spend, understanding attribution windows, and putting Meta and TikTok numbers next to GA4.
Two ways to take this training, both together with ClickTrust: we pool groups and trainers from both agencies.
Open trainings run on fixed dates in Brussels. You sign up individually or with a few colleagues, and learn alongside participants from other companies. Dates and registration are on the ClickTrust Academy calendar.
We tune the programme to your channels, your accounts and your goals, and run the training at your office or at ours in Brussels. Beforehand we go over your team's level and questions, so nobody sits through material they already know. You arrange that directly with Izoard. In a tailored training we work with your own accounts and your own creative.
You leave with a test plan, not a bag of tricks.
Rather outsource it? Our Meta Ads agency and our TikTok Ads team work with the same approach, with creative from our own studio.
Yes. The principles are the same: measurement, structure, creative and testing. In each module we show what works differently on Facebook and Instagram than on TikTok, such as Spark Ads and native creative.
Boosting is quick, but gives little control over objective, audience and measurement. In Ads Manager you choose the campaign objective, test variants and steer on conversions. The training makes that difference concrete.
More often than you'd think, as long as the creative feels native. You learn to test the potential with a contained test before you commit budget to it.
In a tailored training, yes: we start from your own Business Manager, Pixel and campaigns. In an open training we work with real-world examples.
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See the training →All trainings, and how the academy works, are on the Izoard Academy page.