Benjamin Niyonkuru is Senior Analyst at Izoard. His areas are Google Ads and SEO. On the blog, he writes about advertising on Google and getting found through it.
What is Performance Max? How the campaign works, what you do and don't control, which reports to read and when you are better off not starting with it (yet).
Google Ads · 5 minRead →SEO or Google Ads, which comes first? The difference in cost, speed and lasting value, a decision table for SMEs and how the two channels reinforce each other.
SEO & GEO · 5 minRead →Local SEO for SMEs: how Google ranks local results, getting your Google Business Profile right, reviews, local pages without copy-pasting and what to measure.
SEO & GEO · 5 minRead →Transferring your Google Ads account or switching agencies: who owns it, which access to grant, who pays and what to settle before you cancel.
Google Ads · 5 minRead →How to set up a Google Shopping campaign for your online store: Merchant Center, product feed, Standard Shopping or Performance Max, budget and costly mistakes.
Google Ads · 5 minRead →How to do keyword research: a step-by-step plan with free tools such as Google Suggest, Keyword Planner and Search Console, plus search intent and priorities.
SEO & GEO · 5 minRead →How much does SEO cost per month in Belgium? Prices Belgian providers publish, the four pricing models, what doing it yourself costs and how to read a quote.
SEO & GEO · 6 minRead →How much does Google Ads cost in Belgium? Cost per click by sector with sources, the minimum budget you need, what management costs and a worked example.
Google Ads · 6 minRead →Does Google Ads work for your SME? A five-question test, which budget and which campaign to start with, what to expect month by month and the costly mistakes.
Google Ads · 5 minRead →What Quality Score in Google Ads measures, why it is not an auction factor, how ad quality does affect your cost per click and what you can improve in practice.
Google Ads · 5 minRead →