Clément De Neve works in Studio & Motion at Izoard. His area is AI video and AI visuals. On the blog, he writes about making video and images with AI.
What a video ad costs with a traditional shoot and with AI: published prices with sources, what AI video costs per second and where the real hours go.
AI video · 5 minRead →Aspect ratio, resolution, length and safe zones for video ads on Meta, TikTok, YouTube and LinkedIn, according to the official specs, in one overview.
AI video · 5 minRead →Veo 3.1, Kling 3.0, Runway, Seedance and Gemini Omni compared for video ads: clip length, format, audio, price per second, licence and EU rules.
AI video · 5 minRead →What has to happen in the first seconds of your video ad: hook types with examples, what Google, Meta and TikTok recommend and how to test hooks.
AI video · 5 minRead →Turning a few product photos (statics) into a video ad with AI: what you need, prompts, product checks, formats per platform and the AI label.
AI video · 5 minRead →The AI Act's labelling duty has applied since 2 August 2026. Which video ads need an AI label, who labels and how, following the Belgian guideline.
AI video · 6 minRead →Creating product photos with AI for your online shop: what works, what an image costs, the rules of Google Shopping and bol.com and when you need an AI label.
AI video · 5 minRead →Copyright on AI images, AI video and AI music in ads: who owns them, what the tool licences say and where the risk lies for advertisers.
AI video · 6 minRead →Making ads with AI in 2026: what AI video does well today, where it goes wrong, what McDonald's and Coca-Cola learned and when you're better off filming.
AI video · 6 minRead →AI avatars and AI UGC in your ads: when a label is required, why an AI customer can't give a testimonial and when a real creator works better.
AI video · 6 minRead →