A Google Ads training from the team behind a Google Premier Partner agency. You learn to build an account around search intent, bid on what a customer is really worth, and read what every euro brings in. From the basics up to Google Search Ads Advanced.
For people who run Google Ads in-house or are about to, and for anyone who wants to keep track of an agency's work. We match the level: from a first campaign to an account that has been running for years.
Google Ads is live, but between search terms, bid strategies and Performance Max it's guesswork where your budget goes. You want control.
You get reports, but want to know which questions to ask and whether the account is soundly built.
You know the interface and want to move on to Smart Bidding, conversion value and Performance Max with control.
Six modules that together cover a complete Search account, from the first structure to weekly optimisation.
Building campaigns and ad groups around search intent, with budgets that follow what pays off. A structure that helps the algorithm instead of fighting it.
Broad, phrase and exact match in the age of Smart Bidding, mining the search terms report, and negative keywords that stop wasted spend.
From manual bidding to target CPA and target ROAS: when to choose which strategy, how the learning phase works, and why the conversion value you pass on decides everything.
Responsive search ads that stand out, and assets such as sitelinks, callouts and images. What really matters, and why Ad Strength doesn't tell the whole story.
Measuring conversions correctly with the Google tag or Tag Manager, Consent Mode v2 and enhanced conversions, and reporting in cost per lead or revenue, not clicks.
How PMax decides where your ads appear, how to build asset groups, exclude your brand and read the channel report. And when PMax doesn't fit your account.
Two ways to take this training, both together with ClickTrust: we pool groups and trainers from both agencies.
Open trainings run on fixed dates in Brussels. You sign up individually or with a few colleagues, and learn alongside participants from other companies. Dates and registration are on the ClickTrust Academy calendar.
We tune the programme to your channels, your accounts and your goals, and run the training at your office or at ours in Brussels. Beforehand we go over your team's level and questions, so nobody sits through material they already know. You arrange that directly with Izoard. In a tailored training we work in your own account, with your own search terms and numbers.
You leave with an account you understand, and a routine to improve it.
Rather have the account managed for you? Our Google Ads agency works with the same approach, with the account in your name.
Both, but not in the same session. The ClickTrust Academy calendar shows the level of each training, including Google Search Ads Advanced. For a tailored training we agree the level with your team beforehand.
Yes. You learn how PMax works, how to keep control with asset groups, brand exclusions and the channel report, and when a classic Search campaign is the better choice.
In a tailored training, yes. It's often the fastest way to learn, because you immediately see what can be improved in your own account. In an open training we work with real-world examples.
More than ever. Smart Bidding and Performance Max do the heavy lifting, but they steer on the signals you give them: your structure, your keywords, your assets and above all your conversion tracking. Those are the choices you learn to make.
Get found in Google and in AI answers: technical SEO, content, authority and GEO.
See the training → 02Measure what counts with GA4 and Google Tag Manager, with Matomo as an option.
See the training → 03Advertising on Meta and TikTok: creative, audiences, measurement and scaling.
See the training →All trainings, and how the academy works, are on the Izoard Academy page.