In this GA4 training you learn to set up measurement you can build on, with Google Analytics 4 and Google Tag Manager, and to read the numbers that drive decisions. Looking for a privacy-friendly alternative? Matomo is covered too.
For anyone who makes decisions based on website data, or who has to deliver that data. You don't need to be a developer, just curious about where your numbers come from.
You steer campaigns and want to know which channels really bring in leads or revenue, not just sessions.
You implement tags and events, and want a setup that's correct, documented and keeps working when the site changes.
You want a handful of numbers you trust, and to know which questions to ask your agency or your team.
Six modules: first decide what you want to measure, then set it up properly, and finally read and use the numbers.
Starting from your business goals: which actions count, which events you need for them, and how to avoid measuring everything while knowing nothing.
Property and data streams, events and key events, e-commerce tracking, cross-domain measurement and filtering out internal traffic. The settings that make the difference later on.
Tags, triggers and variables, the data layer, and testing in preview mode before you publish anything. That keeps your measurement manageable, without a developer for every change.
Measuring within the GDPR: how Consent Mode v2 works, what happens when a visitor declines, and a first look at server-side tagging.
Standard reports, explorations, funnels and segments: from raw data to an answer to your question. Plus the links with Google Ads and Search Console.
When Matomo is a sensible alternative or addition, what works differently from GA4, and how to make that choice for your own organisation.
Two ways to take this training, both together with ClickTrust: we pool groups and trainers from both agencies.
Open trainings run on fixed dates in Brussels. You sign up individually or with a few colleagues, and learn alongside participants from other companies. Dates and registration are on the ClickTrust Academy calendar.
We tune the programme to your channels, your accounts and your goals, and run the training at your office or at ours in Brussels. Beforehand we go over your team's level and questions, so nobody sits through material they already know. You arrange that directly with Izoard. In a tailored training we start from your own GA4 property and Tag Manager container.
You leave with numbers you trust, and you know why.
Rather have your measurement set up or audited for you? Our Google Analytics agency does that for clients, server-side and within Consent Mode v2.
Yes. GA4 and Google Tag Manager go together: you learn to use tags, triggers, variables and the data layer, and to test changes in preview mode before publishing them.
Because some organisations choose Matomo, for example for privacy reasons, or use it alongside GA4. We show what that involves, so you can make an informed choice.
No. With Tag Manager you can do a lot without code. Where a developer is needed, for instance for the data layer, you learn exactly what to ask for.
In a tailored training, yes: we start from your own property and container, so you see right away what's in place and what's missing. In an open training we work with examples.
Get found in Google and in AI answers: technical SEO, content, authority and GEO.
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See the training → 03Advertising on Meta and TikTok: creative, audiences, measurement and scaling.
See the training →All trainings, and how the academy works, are on the Izoard Academy page.