Are you paying LinkedIn to reach the right people? We review six points and put the numbers on the table: what wastes, what works and what to fix first. You get the report and a call, whatever you decide.
An audit is only as good as what it looks at. That is why we always go through the same six points, from targeting to bidding strategy.
Are you reaching the decision-makers, or anyone with a loose link to your sector? We look at job titles, job functions, seniority, company lists and exclusions, and whether audience expansion is quietly switched on.
Is your audience so narrow that the campaign never gets going, or so broad that your budget thins out? We test the size of each campaign against your budget and your goal.
Is the Insight Tag installed correctly on your site, and do the conversions measure what matters, such as a demo request rather than a page view? Without that, LinkedIn steers on the wrong signals.
How many fields do you ask for, which ones are prefilled and where do the leads end up? We check whether forms and follow-up deliver quality, not just volume.
Do image and copy speak to the decision-maker about a concrete problem, or do they read like a company post? We look at which formats run, how old they are and what is being tested.
Does the bidding model (maximum delivery, cost cap or manual) fit your goal and your budget? The wrong setting makes every click more expensive than it needs to be.
Those six points turn into one document and one call. Not to convince you, but to let you choose.
Not a scorecard, but the list of what to fix first.
Every point in the report gets a finding, its impact and what we would do. The report is yours, even if you never work with us.
From request to report in three steps. Only the first one is yours; we do the rest.
Tell us briefly what your campaigns do and what you are unsure about. We reply within one business day and ask for read-only access to your account in LinkedIn Campaign Manager.
We go through the six points in your account: targeting, audience size, Insight Tag, lead gen forms, creative and bidding. You don't have to do anything in the meantime.
You receive the report and we walk through it together. Then you decide: do it yourself, stay with your current agency or continue with us.
The audit is most useful when something is already running. Three situations where it returns the most.
You set up LinkedIn Ads yourself and it runs, but you don't know whether the leads are worth the budget. The audit shows where you waste and what you can fix on your own.
You want a second opinion on what your agency is doing, without switching right away. You get an honest reading of the account, not a sales conversation.
More budget is coming and you want to know first whether targeting and tracking can take it. Better to fix the leaks before pouring in more water.
No LinkedIn campaigns yet? Then the audit comes too early; read how we approach LinkedIn Ads first, or book a call straight away.
The team that writes your audit also manages our clients' campaigns. Two of them on how that works.
Regular check-ins, attentive follow-up and a flexible approach, a transparent partnership that sharpened our media strategy.
Responsive, transparent, and a team that truly understands our needs, from Google Ads to the broader digital strategy.
Still have questions before you request? These are the four we hear most often.
No. The audit is free and without obligation. It is our way of showing how we look at an account; the report is yours, whatever you decide afterwards.
Read-only access to your ad account in LinkedIn Campaign Manager (you add us with the Viewer role) and, if you have it, read access to Google Analytics. Beyond that: your goal and what a lead or a meeting is worth to you. We change nothing in your account.
We reply to your request within one business day and agree straight away on when to expect the report and the call. How long the review itself takes depends on the size of your account; we tell you up front.
No. You get the report and the call, then you decide. If you want us to take over the account, we make a tailored proposal; if you prefer to handle it yourself or with your current agency, you have the priority list for that.
Fill in the form and tell us briefly what you are unsure about. We take care of the rest.