Bert Onckelinx is Managing Partner at Izoard. His areas are websites, GEO (getting found in AI answers), AI, digital strategy and privacy. On the blog, he writes about those topics.
Do you need an llms.txt to appear in ChatGPT or Google AI? What Google, OpenAI and the inventor himself say, and which structured data does make sense.
SEO & GEO · 6 minRead →WordPress runs on 40% of all websites, but does it suit your SME? Speed, security, cost over three years and management, compared honestly side by side.
Websites · 5 minRead →Why Izoard builds content sites without a CMS, in HTML and CSS with AI: faster, safer and easier to change. And when a CMS is still the better fit for you.
Websites · 5 minRead →30% from the SME wallet on your website? Not any more. The support that does exist in 2026 in Flanders, Brussels and Wallonia, with conditions and sources.
Websites · 6 minRead →How your website shapes your Quality Score and cost per lead in Google Ads: the landing page in Google's rating, speed, conversion and what you should measure.
Google Ads · 5 minRead →How we put SEO recommendations live in WordPress via MCP: which route fits which version, how to set it up safely and where the CMS remains the limit.
SEO & GEO · 6 minRead →A new website should not cost you your Google traffic. The step-by-step migration plan: inventory, a 301 per URL, NL/FR, launch day and follow-up.
Websites · 5 minRead →On a site you built with AI, Claude sets up Tag Manager, GA4 and Consent Mode via its Chrome extension in about an hour. The steps, what to check and the risks.
Tracking & analytics · 4 minRead →How we built izoard.be with Claude: a design system, CLAUDE.md, static HTML, automatic deploys via GitHub and Cloudflare, and one improvement every week.
Websites · 4 minRead →ChatGPT answers from model knowledge and live search. How to get found: allow the right bots, write quotable pages, earn mentions and measure the results.
SEO & GEO · 6 minRead →An SME website in Belgium costs €500 to €20,000. Prices from five Belgian providers side by side, with yearly costs and a worked example over 3 years.
Websites · 6 minRead →Why does ChatGPT cite that one site and not yours? How ChatGPT, Google AI Overviews, Gemini and Perplexity find and choose sources, with references.
SEO & GEO · 6 minRead →AI answers change where you get found, and AI changes how SEO work gets done. What is new in 2026, what stays the same and what you should do about it now.
SEO & GEO · 5 minRead →An HTML dashboard that Claude builds and Cloudflare hosts: changed in seconds, with CAC, CLV and cohorts. When it fits and when Data Studio is better.
Tracking & analytics · 4 minRead →Consent first, then key events, enhanced conversions, server-side, Meta CAPI and CRM events. Only then campaigns, tagging and KPIs. The sequence, and why.
Tracking & analytics · 4 minRead →LCP, INP and CLS in plain language: Google's thresholds, how to measure them on a phone, what slows an SME site down and what speed does and doesn't do for SEO.
Websites · 5 minRead →Our AI marketing stack: Claude, Coupler.io for data from 400+ sources and the Markifact MCP for actions in Google Ads and Meta. Capabilities, limits, privacy.
Tracking & analytics · 4 minRead →ChatGPT Ads has run in Belgium since 24 August 2026. Minimum budget, format, banned sectors and the first figures from our own campaign, with sources.
SEO & GEO · 6 minRead →From goal and quote to launch: the checklist for a new SME website in Belgium, covering ownership, GDPR, accessibility, speed and AI search.
Websites · 4 minRead →A design system for Claude sets your brand down in tokens, components and rules. That keeps site, decks and ads on-brand, with our own system as the example.
Websites · 5 minRead →