Jonas Wellens is Senior Analyst at Izoard. His area is social ads on Meta, LinkedIn and TikTok. On the blog, he writes about advertising on those channels.
What does advertising on TikTok cost in Belgium? Minimum budgets, a worked example, the formats that work, two languages and the EU rules you need to know.
Social ads · 5 minRead →LinkedIn targets by job title and company, Meta is cheaper per click. How to choose for B2B leads, with a cost model per channel and when to combine both.
Social ads · 6 minRead →What Andromeda and Advantage+ change in your Meta campaigns, how many ad sets and ads you need, and how to test without breaking the learning phase.
Social ads · 5 minRead →Interests, lookalikes, Advantage+ or your own data: which Meta audiences still work after iOS privacy, cookie rules and the EU option for less personalised ads.
Social ads · 6 minRead →Meta Pixel and Conversions API measure the same conversions along two routes. The difference, why Meta recommends both and what you check as an advertiser.
Social ads · 6 minRead →Job function, seniority, company lists and profile language: how to build a B2B audience on LinkedIn that is large enough and sharp enough to pay off.
Social ads · 5 minRead →LinkedIn has no fixed price. What you pay in 2026 per 1,000 impressions, per click and per lead, the minimum budget and where B2B budget leaks in Belgium.
Social ads · 5 minRead →LinkedIn Lead Gen Forms bring in leads fast, but not always good ones. How to set up fields, questions, privacy and your CRM sync so sales can act on them.
Social ads · 5 minRead →Meta has no fixed price. What you pay in Belgium per 1,000 impressions, per click and per lead, what budget you really need and what comes on top of it.
Social ads · 6 minRead →Ad fatigue makes every lead more expensive. How to spot it in Ads Manager, what Meta's statuses mean and how a steady creative rhythm helps prevent it.
Social ads · 5 minRead →