An SEO training that goes beyond ten blue links. You learn how search engines read your site, how to build content around search intent, and how GEO makes you visible in ChatGPT, Gemini and Google AI Overviews. Taught by people who do this for clients every day.
For anyone who runs a website day to day, or who wants to be able to judge an agency's work. No technical background needed, just a willingness to look at your site with fresh eyes.
You write pages and articles and want them to be found. You learn to write for search intent rather than gut feeling.
You want to know where your organic growth lies before you invest, and which questions to ask an SEO partner.
You build or maintain the site. You learn which technical choices make or break rankings, from indexing to structured data.
Six modules, in the order we work on a site ourselves: understand what people search for, fix the technical base, then content and authority, and finally measurement.
What do your buyers search for at each stage? You learn to find and assess keywords, with classic tools and with AI, and to group them into topic clusters your site can win.
Crawlability, indexing, site structure, Core Web Vitals and schema markup: the foundation every ranking stands on, and how to spot the biggest issues yourself.
Titles, meta descriptions, headings and internal links, and content that truly answers the question. You learn to build a page that both search engines and readers understand.
Why some sites are trusted and others aren't. You learn to earn links with strong content and targeted outreach, and to recognise the pitfalls of bought link packages.
How ChatGPT, Gemini, Perplexity and Google AI Overviews pick their sources. Entities, structured content and schema markup, and how to check whether AI mentions your brand. Also known as GAIO.
Reading Google Search Console and GA4, choosing the right KPIs and building a roadmap that tackles what pays off most first.
Two ways to take this training, both together with ClickTrust: we pool groups and trainers from both agencies.
Open trainings run on fixed dates in Brussels. You sign up individually or with a few colleagues, and learn alongside participants from other companies. Dates and registration are on the ClickTrust Academy calendar.
We tune the programme to your channels, your accounts and your goals, and run the training at your office or at ours in Brussels. Beforehand we go over your team's level and questions, so nobody sits through material they already know. You arrange that directly with Izoard. In a tailored training we can start from your own website and your Search Console data.
You leave with an approach, not a folder full of slides.
Rather have someone do the work for you? Our SEO & GEO agency uses the same approach for clients, and the training helps you judge that work.
No. We explain the technical side in plain language and show what you can check yourself. Web teams that want to go deeper get more technical depth in a tailored training.
SEO is about being found in the classic search results. GEO, Generative Engine Optimization (also called GAIO), is about being mentioned in the answers of AI systems such as ChatGPT and Google AI Overviews. Both build on the same foundation: a healthy site and content that answers the question clearly.
In a tailored training, yes: your own site, keywords and Search Console become the practice material. In an open training we work with examples, and you apply what you learn to your own site straight away.
Open trainings run on fixed dates in Brussels; dates and registration are on the ClickTrust Academy calendar. A tailored training is scheduled with you, at your office or at ours.
Search campaigns that pay off, from account structure and keywords to Smart Bidding and Performance Max.
See the training → 02Measure what counts with GA4 and Google Tag Manager, with Matomo as an option.
See the training → 03Advertising on Meta and TikTok: creative, audiences, measurement and scaling.
See the training →All trainings, and how the academy works, are on the Izoard Academy page.